WHAT MAKES PUPPY CLUB UNIQUE:
We straddle and embrace the fun/educational game barrier. In general, games for children are divided into two clear camps – educational and fun.
1. Games specifically designed as educational are rarely fun enough to engage children – they will play them as long as they have to, then stop and switch to a “fun” game.
2. Fun games aren’t educational – companies are afraid of making educational claims in case they are called to justify it, so they simply don’t bother making them educational.
Puppy Club proudly claims to be both fun and educational. Fun enough to fully engage kids without them ever noticing the learning. Educational enough that parents can feel comfortable that their children are getting something more than just entertainment when they visit Puppy Club.
And we can back it up – all our games have been fully vetted by, and include input from curriculum specialist Rebecca Honig MA, who has created curriculum and educational material for the likes of Nickelodeon, Mattel, Disney, Sesame Street, and PBS.
To put it simply, gamification incorporates fun and an element of education into your marketing strategy.
It gets families talking – including those loyal to competitive brands. The theory behind implementing these types of techniques is that they make an emotional connection with the audience and lead to a longer relationship as opposed to simple brand awareness.
Puppy Club offers a rare opportunity to derive significant benefits for a brand on our multi-platform environment. The ‘multi-platform’ element is key. Too many digital ventures fail to maximise their potential by ignoring the opportunities that can be exploited in both the online and offline world, and hence under-deliver. However, Puppy Club has been conceived with this on-line/off-line synergy at the core of its strategy. For a sponsor, this means an environment which can deliver high ROI across the spectrum.
Puppy Club is also a powerful relationship marketing tool. Any form of relationship marketing will prove to be the strongest where there is a powerful emotional bond, ideally between the product and what it delivers to the consumer. And there are fewer bonds that are stronger than that between parents, their children, and their pets. Puppy Club will also present this sponsorship opportunity on a truly international platform.
Puppy Club sponsorship will not only generate its own momentum, but will add extra power to all the other components in a marketing mix, making it highly cost effectively. Partners will enjoy numerous direct and indirect branding opportunities with our collectable cards and YouTube Kids channel (PupTube) featuring our own unique puppy films.
Download the full Puppy Club partnership proposal from the link below.
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